The next three posts deal specifically at looking at ways the advertisement industry targets teens. I try to teach students to look for the ads overall message and to pay close attention to what the ads are really selling. For their own poem, they can write a poem that is directed at the advertising business or even create a spoof ad. The following clips are all anti-drug ads. Take a closer look at these ads through a critical lens looking for the following:
1) Who is the intended audience?
2) What is the ads overall message?
3) Is their approach effective? Why or why not?
4) Do you think any of these ads go too far? Do scare tactics work long term?
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